Facebook's Promoted Posts - What to Do and How It Works
Facebook's new advertising format called Promoted Posts has just been launched. Promoted Posts allows Page administrators to turn any Timeline post into an ad that appears at the top of their Fans' news feeds. This increases the chance that more Fans will see it, and that more of their friends will too. So who will this benefit? Well, first off, you must have a minimum of 400 fans to take advantage of Promoted Posts. For those who are not at that Fan base yet, here are a few quick ideas on how to increase your fan base: · Invite your friends. It seems obvious but it's surprising how many people don't invite friends to their business page. · Make sure your posts have engaging, compelling content. This will be critical when you have enough fans to use the promoted post feature, so get into practice now. Include a deal or a free gift from time to time. · Respond to comments your fans make on the page. · Engage in their sites. One hand washes the other. · Post material fro...